Squid Game Festival Takes Over Gwanghwamun: June 28 – July 6 Full Guide
Squid Game Festival Takes Over Gwanghwamun: June 28 – July 6 Full Guide
Can you imagine stepping into the world of Squid Game for real? From June 28 to July 6, Gwanghwamun Square in Seoul transforms into the ultimate K-content playground with a full-on Squid Game Festival hosted by Netflix.
Whether you're a fan of the show or just visiting Korea this summer, this event is one you don’t want to miss. Here's your complete guide—from schedule and attractions to transportation tips and survival strategies for the crowd.
📅 Event Overview
- Event Name: K-Content Seoul Week: Find Your Soul Spot
- Dates: June 28 (Fri) – July 6 (Sun), 2025
- Main Location: Gwanghwamun Square, Seoul Plaza, Sejong-daero area
- Festival Hours: 2:00 PM – 8:00 PM (starts at 4:00 PM only on June 29)
- Admission: Free, some areas require prior application
🔥 Opening Day: Parade & Fan Event (June 28)
- 4:00 PM – Entry at Seoul Plaza, photo ops with Ddakji Man
- 6:30 PM – Live hip-hop performance (featuring Young Possee)
- 7:30 PM – Grand Parade through Sejong-daero
- 8:30 PM – Fan event with cast members (Lee Jung-jae, Lee Byung-hun expected)
Fan event seating is limited to pre-registered attendees, but large outdoor screens will allow everyone to watch the live show.
🎡 Pop-Up Experience Zones (June 29 – July 6)
Every day from 2 PM (4 PM on June 29), Gwanghwamun transforms into a real-life Squid Game set!
- 🔫 Red Light, Green Light Zone: Move carefully under a giant Young-hee doll’s gaze
- 🍭 Dalgona Challenge Booth: Cut your shape perfectly for a prize
- 🧍 Glass Bridge Zone: Test your balance in a safe recreation
- 📸 Photo Zones: Number wall, guard costume zone, and more
- 🎟 Stamp Tour: Complete all missions and get discount coupons
🚇 Getting There & Crowd Tips
- Nearest Stations: Gwanghwamun (Line 5), Jonggak, City Hall
- Traffic Alert: Sejong-daero partially closed during parade on June 28
- Recommended: Arrive early, walk from nearby stations
Expect heavy foot traffic between 4 PM – 9 PM on opening day. Follow event social media for real-time updates and maps.
🙋 Can I Join If I Didn't Apply?
- ✅ Parade and outdoor zones are open to everyone
- ⛔ Experience zones may require pre-registration (QR code verification)
- 📸 Photo areas and exhibits are accessible from outside
Even if you missed the application window, there's still plenty to see and enjoy. The atmosphere itself is worth the visit.
📸 Best Instagram Spots
- 📍 Giant Young-hee doll at center stage
- 📍 Number wall and Squid Game guards
- 📍 Pop-up booth entrance
- 📍 Parade float zone
Don't forget to tag your posts with #SquidGameFestival #NetflixKorea #GwanghwamunExperience
🎒 What to Bring
- ✔ Phone battery pack (you’ll take lots of pics!)
- ✔ Comfortable shoes (expect to walk a lot)
- ✔ Water bottle (outdoor event)
- ✔ QR code or event app if you applied
🎬 Official Netflix Teaser
🧾 Final Thoughts
This isn't just an event—it’s a full-on K-drama fantasy come to life. Whether you're a die-hard Squid Game fan or just want that once-in-a-lifetime Seoul experience, you’ll walk away with more than just photos—you'll leave with stories.
Mark your calendar. Take the subway. And get ready to survive the Squid Game... for real (but safely).
#SquidGameFestival #NetflixKorea #KContentWeek #GwanghwamunFestival #SeoulEvents #KdramaExperience #SquidGameIRL